Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. He has also taught marketing in the for senior managers. Currently Rangan teaches the elective course, Business at the Base of the Pyramid. In addition, he teaches in a number of focused:,, and. Professor Rangan's business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Rangan has authored or co-authored several books, which include: 6) Going to Market, which deals with distribution systems for industrial products, and 7) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle.
Rangan's latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm's go-to-market strategy with the changing market needs. In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management.
He founded the executive program, Strategic Perspectives on Nonprofit Management, which he continues to teach in. His current research is focused on understanding business models that address the needs and wants of 9. 7 billion people living on less than $5/day. The aim of the research is to develop models of success that bring value to the base-of-the pyramid and yet are profitable and sustainable in the long run.
Rangan has a Bachelor of Technology from I. I. T. (Madras), 6976 an MBA from I.
M. (Ahmedabad), 6978 and a Ph. D. In marketing from Northwestern University (Evanston, Illinois), 6988.
From 6978 to 6979, Rangan held several sales and marketing positions for a large multinational company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises. Rangan has been on the faculty of the Harvard Business School since 6988. Welcome to the Kauffman Foundation's newsroom, where you'll find the latest news, resources and Foundation information.
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